PLMA 2016 – press release

More than 11,000 buyers and visitors from more than 110 countries gathered in the RAI Exhibition Centre in Amsterdam to participate at the worldwide largest trade show for retail brand producers, PLMA – the „World of Private Labels“ 2016.

The world’s largest trade show of its kind
At this year’s PLMA trade show more than 12,000 buyers and visitors from more than 110 countries were registered. More than 2,400 companies exhibited at the fair with their booths. The exhibitors are manufacturers and suppliers of FMCG products from more than 70 countries. The exhibiting area covered 12 halls in the RAI Centre that were located in two main complexes. The Europe complex was reserved for food, in the Holland complex non-food products where exhibited. Additionally exhibitors advertised for their countries in almost 60 national and regional pavilions and exhibited their products there. 

The innovations from Ebnat
In keeping with the motto „fly with us…“ Ebnat AG exhibited products for the PL market in the domestic and oral care sector. The domestic range “Inspire”, which has been registered for patent, attracted the special interest of visitors from all over the world. This product range is convincing with its special bristles, which can remove fine and coarse dirt with high efficiency. In this portfolio Ebnat’s customers find the most important brushes for household use. These are: washing brush, brush set (hand wiper and shovel), scrubbing brush, toilet brush and of course a floor wiper. Also the last year newly developed toothbrush assortment was again a focus of the product presentation of the innovative manufacturer from Toggenburg.

The Ebnat booth – always in line with the theme
Also in this year the booth was designed according to the concept and theme respectively. With the motto „fly with us“ the circle to the last year was closed. With „The future starts here“ the foundation for the new oral care assortment has been laid. Thus it seemed logical to let the new product range fly. Also the booth staff’s outfit resembled the motto: the Ebnat crew ensured first class flight feeling at the booth with their exclusive Swissair uniform.

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